“ VOIRY ”

Good Old Work Style
We re-edit and propose good old styles and tools for modern times.

Roots from Aprons
VOIRY gained popularity through its aprons, and the "VOIRY STORE" in Nakameguro is so popular that people come from afar to shop there. The store is filled with various items, from rain boots and general goods to vintage clothing.

The Rise of Doctor Pants
In collaboration with different industries, such as an osteopathic and shiatsu treatment clinic in Ebisu and a personal trainer, we created treatment wear. This was the beginning of the Doctor Pants. Word-of-mouth and magazine features quickly spread their popularity, making them VOIRY's flagship product in no time. Easy to wear, lightweight and comfortable for summer, available in a rich variety of colors, and with the relaxed feel implied by the name "Doctor Pants," they became a hugely popular item.

The Next Stage: Sunday Pants
The second installment after the Doctor Pants was the Sunday Pants, envisioned as relaxed wear for a doctor's day off. They have a more relaxed, wide silhouette than the Doctor Pants. Currently, they have become as successful a product as the Doctor Pants.

Unisex Appeal
All VOIRY products are fundamentally unisex. Couples can share and wear them. The fact that many couples visit the VOIRY STORE is also a secret to its popularity.