COMFORTABLE CLOTHING is not simply about comfortable everyday wear. It embodies the concept of "Kigurashi" (effortless dressing), valuing the atmosphere and ambiance created between the wearer and the garment. The brand name SOWBOW (蒼氓) means "common people" or "the masses."
The name reflects the desire for SOWBOW's creations to be "not for someone special, but to be a part of people's everyday lives."
Primarily utilizing production facilities in the Kyushu region, SOWBOW actively proposes designs that are suitable for Japanese culture, environment, and history, using traditional techniques (fabric, dyeing, sewing) that have been cultivated in that land for a long time.